All our Advisers adhere to the MDRT* Code of Ethics
1. We put clients first
We always put you, our client, before us. Your interests always come first in our mind, behaviour and recommendations. This is just the right thing to do.
2. We know our products and profession
The world never stops changing, so we adhere to strict training and professional development to ensure we are on top of legal, financial and regulatory issues and products that may affect you, our client.
3. If it is private, we will keep it that way.
To serve you well, we need to know a lot about you. But we always keep private things private, and confidential things confidential.
4. We will make sure you understand everything
Small print is tedious and can be difficult to comprehend. We believe you need to know the full story – the big and small words, and everything in between. We pride ourselves on making sure you know what you need to know to make a good decision.
5. We stand behind our integrity
Sometimes acting on financial advice involves making hard choices. We will tell you what you need to hear, not give you a sales pitch. We are not interested in putting down other people, products or companies to get a sale. We are interested in you and making sure you know what’s really happening. If that means losing a sale, refer to rule #1: Our clients always come first!
6. The rules are the rules
The laws and regulations are in place for a reason, and that reason is to protect our clients. This is why following them is so important.